There’s no luck or chance when it comes to selling and shop layouts. In fact, it’s more down to art and science when it comes to the planning of a shop layout that sells. Here are some tactics you can implement to create a sales-driven, customer-friendly layout in your store:
- Utilise floor space and ensure you’re using the right floor plan. Floor plans help to manage your shop's flow and traffic, and will need to be arranged depending on the size of your shop, the items that you are going to be selling, and your target market.
Grid floor plan - the most economical of store layouts, and is used in larger retail spaces and supermarkets. It is also the easiest way to showcase items on shelves, which is great for encouraging little ones to get involved.
Loop floor plan - Best for maximising wall space, and leading customers along a pathway.
Free flow plan - this allows you to be creative. It means that shoppers can walk freely around the store, without being guided in one direction. It also offers the space to have more toys on demonstration within eyesight.
- Ensure your product quantities are appropriate for your shop. How much stock you have on display at one time can make a huge difference to your store. Filled shelves with lots of stock and different options are likely to excite customers; however, if you have a small shop, over-stocked or overcrowded shelves might make your store feel cramped.
- Create enough space between products and fixtures. You want to create enough space so that customers can move freely without causing overcrowding, also allowing for pushchairs, wheelchairs, and of course, toy testing!
- Freshen up your displays frequently. When selling toys and gifts, make sure you freshen up your presentation of toys regularly to showcase the full range of items you have for sale. Because there are new toy trends and new toys being brought out all the time, you need to make sure that the toys children are talking about right now are in full display. If you are in a spot where potential customers will be walking past your shop, having these items displayed in your storefront is essential.
- Find ways to appeal to multiple senses. Think Hamleys - where they have a whole range of different toys that are on display with sounds, smells and touch. These offer your customers a hands-on experience when they visit you; by being able to see and feel the products that they may want to purchase, and can even tempt them into buying products they hadn’t even heard of yet.
- Make sure your employees are on their A-game. Your staff play a key role when it comes to your shop's design and layout. Making sure that your employees are out and about on the shop floor, mingling with customers, or even just tidying stock can help make the shop more inviting to those walking past.
We hope you have found our six steps on how to create a shop layout that sells useful, and we would love to see your store and hear about your experiences, so let us know on Twitter!